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Ipswich bakers rise against dementia

Electricity workers turned up the heat on dementia by raising £285 from a bake sale.

From Press releases - 16 June 2017 12:00 AM

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Staff at UK Power Networks, in Fore Hamlet, united against dementia with Alzheimer's Society by backing the charity's Cupcake Day fundraising campaign yesterday (June 15).

Staff rose to the challenge by either baking delicious treats, bringing in ‘cheats’ shop-bought cakes or turning up at the bake sale to buy and eat cakes, for a charity which is helping create a better world for people affected by dementia today and finding a cure for tomorrow.

Queen baker, Hannah Yule, who works in the dispatch team for the company which keeps the lights on across the East of England, said: “We like to support charities so my mum and I made 70 cupcakes and they’ve all been eaten. We started making them on Tuesday and when I got home from work on Wednesday we carried on. We made cupcakes with emojis, unicorns and even ‘builders bums’! I am sick of looking at cupcakes now, but not sick of eating other people’s cupcakes!”

Organiser Kerry Potter, priority services manager at UK Power Networks, said: “We have worked with the Alzheimer’s Society for a couple of years now and our teams love getting involved in support of such a worthwhile cause and it helps that there are very few of us around here who can resist a cupcake!”

People up and down the country took part in Alzheimer’s Society’s ‘cupcake day’. Last year ‘cupcakers’ raised £330,000 to fight dementia, enough to fund 11 PhD researchers for a year, giving them the opportunity to undertake vital, potentially lifesaving work.

Erika Aldridge, Alzheimer’s Society Regional Operations Manager for East Anglia, said: “Dementia is set to be the 21st century’s biggest killer, with someone developing it every three minutes, and there’s currently no cure. Those who participated in this year’s Cupcake Day, including UK Power Networks, will help us provide information and support, improve care, fund research, and create lasting change for people affected by dementia.”

Last month UK Power Networks announced it was rolling out a dementia awareness programme to thousands of staff to become a dementia-friendly business. It is coaching staff to understand the needs of customers living with dementia. The new Dementia Friends initiative from the Alzheimer’s Society, helps companies provide a better services to people living with dementia and their families and carers.